Proposal/ implementation plan.

Production company name: Urban Net.

Best way to contact us would be via e-mail of 15L0921@ctksfc.ac.uk

Working title: Urban Net – ‘keeping your contents urban’

Product Online:

The product will be around 15 seconds long for Urban Net. We are creating this ident because we want to brand the channel and give it an identity. We also want to entertain and teach youth to secure their future and keep it positive, because positivity breeds happiness.

Target Audience:

The target age is around 16-25 years old, in which will be different people of different ethnicity and background and in order for it to appeal to a variety of people, there needs to be things in which obviously appeal to these people.

Content:

A synopsis of the advert: The advert will be a thing where all the words of urban net bounce and come towards the same direction and then form the word urban net.

Structure:

Beginning - The beginning shall be a thing where the audience will be able to see all the words but it will be blurry.

Middle - They then will be able to see all the words coming together then they will all hit together and form 'urban net'

Colours:

The colours in the ident will be a variety of different colours, to simply express the feelings of the different people in which we are aiming to target, which also says to people that out channel is diverse and we also appeal to more than one specific demographic of people.

Animation materials/techniques

The animation in the ident will be stop-motion. This animation would appeal to the target audience and will be far easier to do within the amount of time given. It will also be using time-laps to create fast pace editing

Treatment: The client ordered different colours of plastecine, in which is obviously the main aspect which will enable this Ident to be executed properly.

Editing techniques

The editing will be at a fast pace during the creation of the ident. The ident will feature beat editing in order to appeal to the target audience.  It was also make the ident much more interesting.

Locations/Setting

The location will be in the art studio and however you will only be able to see the plain black background.

Music

The music that shall play in the background will be instrumental hip-hop music. I chose hip-hop music because my research has shown me this is the type of music that appeals most to my target audience.

Filming dates and time:

Planning should be finished along with the pre-production tasks for the 13th of May 2016. After that, the actual production of the animation should have been shot and finished by the 20th of May along with all of the post production. We then finally shall be ready to release/distribute the product on its different platforms

Budget:

The resources for this production will most likely be two lots of plastecine which should roughly be about £10.00

So the total cost will be about £20.00

Production Equipment:

The equipment that will be required during the production will be a camera with the use of maybe a tripod for still shots of the animation. And some type of script that the production can follow to for rehearsal.

Post production: After everything is done, this ident will be distributed on different forms of social media such as YouTube.

Format: YouTube high definition (HDV) 1080p

Audience research feedback: 

Survey Monkey Results

22.B Task 6 Evidence: Topic B.3 Developmental work

Popplet

Pass Task 4b - Collect reactions and responses to your examples

1	Age, gender and ethnicity	100% of people chose 16-25 50%  chose males
2	What type of music/channels do you prefer?	70% chose urban channels  30% chose adult channels (adult games shows, bbc news etc )
4	What do you expect from a Music Video/Ident for this artist/channel?	50% chose fast pace editing  And another 50 chose stock motion animation
5b	Do you like Idents that use animation?	60% said yeas  40% said sometimes
6a	What locations or background do you think are suitable to shoot?	100% felt that the location/background should be somewhere colourful which best describes their age group.
6b	What colours do you associate with this channel?	100% said purple and white like e4
7a	What music do you think would fit the channel?	50% said hip-hop
7b	What makes this Ident appeal to you – what image does it give the channel?	70% said colour  10%theme 10%music 10%editing

MERIT Task 4c: Present your idea to your target audience in a Focus Group and collect responses

Is it clear what has been adapted or developed from the existing products?	The participants of my focus group felt that i was clear in delivering my idea and they also understood where i was coming from and one person even said that they were able to actually visualise the idea and see it form.
Does the product appeal to you and why?	The idea in which was presented to the focus group appealed to them and this was because it was strategically explained to them and aspects in which i know they would have been not to sure as to how it would have been executed. I then elaborated the point and how it was going to go down.
Which ideas do you think are effective in creating the right image for the channel/artist?	Well firstly , i had two ideas and after explaining what the first idea was, everyone felt and including myself then saw how unpractical the idea was in regards to what we wanted to achieve using stock motion, Therefore my  focus group said they the found my second idea better which was creating the word 'Urban Net' in a very creative and fun way which appealed to them the most. They also felt that the idea was more appropriate to the sort of channel and target audience.
What ideas do you think I should include or change in my final idea?	The focus group did not feel that anything else needed to be changed as there was already an initial idea in which needed to be changed into this current one that we are talking about. They were only just talking about my use of plasticine and how much plasticine would be needed in order to execute this Ident properly.
Are there any products that you recommend I looked at?	My focus group recommended me to look at MTV idents and to focus on the colors and the theme.

DISTINCTION 4d) How large is the audience based on YouTube Hits, Downloads or Viewing figures

How big is the audience?	My target audience are not really that big as they are aged between 6-25 and I will be keeping it local. This decision only came around after my focus group suggested so
How popular are these products with audience?	E4 idents are very popular with 16-25 year old as they watch a lot of there shows per-day.

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	My target is  to find out the age, gender and ethnicity the audience think is appropriate  for my target audience.	My intended outcome for the focus group is for them to understand my idea and also for them to agree with the age, gender and ethnicity that the audience has chosen.	The purpose of the survey monkey is so that i can get some feedback as to what people like and what side they lean more to which will enable me to use that feedback into my own ident.
	Preferences & expectations	My aim is that the target audience will be able to give their preferences and expectations in regards to to my idea. Which will then obviously enlighten me as to what to put in in the Ident.	My aim is that hopefully  the focus group will have a preference for the and idea, also that they will also give me their expectations so I will take it into consideration and implement these things.	My aim or the survey monkey is for them to answer the survey so I will know their preferences and their expectations.
	Music Subculture	I intended on finding out what music and subcultures believes that they can relate to my channel and music that actually gives viewers an idea of what the channel is all about.	My aim is for the music and subculture to be  relatable to my focus group which will make  them feel as though they were accepted by the community.	My aim of using survey Monkey is to get their opinion on what kind of sounds they  listen to.

Task 5b) Summary - what did you find out from your research into TARGET AUDIENCE	Use the following words in your response	What were the findings from your TARGET audience research	What were the findings from your FOCUS GROUP	What were the findings from your SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	As a result of those who participated in my focus group are those around the age of  16-25. The split between males and females was quite fair which means then therefore means that i would  have to make my ident around something that  appeals to both male and females who are the target audience.	Those who have been identified to be the target audience seem to like things that have a  creative twist.	From my survey monkey, i found out that 100% of people chose age 16-25.
	Preferences & expectations	The three examples in which was put on my blog which was shown during the focus group, it then became adamant that they expected to see fast pace editing, music, colours and a logo in my ident.	i found out that my focus group also liked the three examples that i showed them and they liked the concept of my idea expected me to watch more idents such as MTV idents for ideas about the theme and colours.	From the survey monkey, my target audience liked the three Ident concepts and they feel that if i can put some of those things which they liked into my own idea then the same way they liked the other dents they they will like mine also.
	Music Subculture	i found out that my target audience were a bit broad and different demographics in the target audience liked different things so therefore when making this ident i would have to come from a neutral point of view when adding music to this ident in order to try and please the majority.	i found out that my focus group thought Hip-hop was a good choice as urban net TV.	i found out that 50% of my survey monkey audience wanted me to use hip-hop and and 50% liked a different range of things.

Task 5c) Conclusion - how does this information develop your idea?	Cover each of  the following aspects in your response:	Your annotation – how does this affect the development of your idea? What do you need to consider in your idea to make it effective?
	TARGET - Age, Gender, Ethnicity	Targeting people between the age range of 16-25 is very crucial and also targeting black males/females. this is what my audience expect to see in my ident.
	Preferences & expectations	The target audience were very receptive to the E4 colours and style i need to consider adapting the e4 colours and style as these were what the audience liked and are expecting to see in my ident, this will enable my ident to make appeal to more people and be effective.
	Music Subculture	i need to try my best to come from a neutral stand point even though a number of people from my survey monkey preffered hip-hop, the ident cannot be simply hip-hop based.

Pass & Merit Task 2 Topic A.2 Developing ideas for digital media products

MERIT Task 5 Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) What is the aim (purpose or intention) of this research into 3 existing products?	Use the following words in your response	Your annotations
	conventions	A logo must be presented. The duration must be betweenn 10-30 seconds. The ident must be animated. There must be copy right free music  They all have a primary colour
	distribution	Tablets, digital mobile device, TV and computer.
	platform	YouTube, digital TV channels, websites and Google.

MERIT Task 5 Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5b) Summary - what did you find out from your research into 3 existing products?	Use the following words in your response	Your annotations
	quick cuts & beat editing	For my research I found that a lot of the idents used beat editing. This is so they can keep their audience engaged and entertained. Also because their audience  are mainly teenagers, the will need to use beat editing to keep them awake.
	Use of stop motion of CG animation	Most of these idents used a mixture of both digital and stop motion animation. This is one of the conventions of making an ident.
	use of close ups	The only close up that was used during all three videos was when the logo came on screen. However close ups were used to show other parts of the idents for example e4 ident showed a teddy bear walking across the room they used a close to show us that.
	lip synching or Branding of the channel	All of the three videos had a logo it was part of the conventions they must have a logo.
	narrative or story	None of the e4 idents had a narrative it was all just messy and entertaining.
	locations	They all had different locations. One was in a bedroom and everything in it came alive. The other was in a garage and stuff came out of the locked garage and lastly outside on the streets
	genres of music	They all use lectronic instrumentals which is very unique to the channel.
	costume	the idents are animated they are no costumes involved excepted if there are people involved then you would need to dress them to appeal to your target.

Mood board, distributing idents and where to find them.