Topic A.4 Researching the audience or consumer

Age: The target age audience for this product would range from 16-24. E4 viewers are young and between the ages 16-24 age range

Gender: This would appeal to both male and female. The biggest viewers of E4 are females. But males also contribute to E4's target audience.

Ethnicity: Would appeal to all ethnicity's however; the focus would be British. E4 reaches out to all ethnicities. That is why in their programmes they include different ethnicities however their primary ethnicity are white British people.