Audience feedback

Self-evaluation of Urban Net edit

Firstly, the strengths of my edit were things like the usage of the black screen background. It took no time at all as I didn’t have to go through a great deal looking for a black background, the reason as to why this worked well is simply because of the different colours of plastacine the we used, so instead of having a background that would end of clashing with the colours of the plastacine, we just ended up using black which I personally think is a good decision.

A strong point of the ident was the use of the background music as it fit the pace of the editing. For example there were transitions in which the music purposely went in time with the transition. The music helps the transition seem a lot smoother and professional. The expert in which I spoke to agrees with this concept. I also used a lot of colour effect over the whole edit but a different colour almost like every second. This also worked well with the background music. Also, as an extra point the piece of music in which was used was actually created just for the sole use of the ident.

A big thing in which I personally feel could be improved upon could be the animation, simply because although it is not obvious, the purpose of creating an ident is to give the channel an identity and create a story and what I think needs to be improved upon was how well the ident was shot in regards to the movement of the figures could have been closer together.

The most visually appealing thing in the ident would how well we played around with the plastacine for example the concept of the snake coming in at the end and then one of the letters hitting the letter next to it and then spinning was thought of on the spot simply as a result having excess plastacine .

In conclusion, the original intentions and purpose I wanted from the ident were met and even other things were able to be added such as the snake and other things mentioned earlier. I also feel as though that this ident serves its purpose and also appeals to its target audience.

Urban- Survey Net

https://www.surveymonkey.co.uk/r/X33K2GS

Video Log Session 1

Script For Ident

Video  (Explain in detail to the actors direction, what they do, where and how. Also explain the lighting, locations, time of day, where, when and any props. Include shot types in how you want this photographed)

Audio  (explain the sound effects, music or dialogue and when they are used in relation to the shots)

SHOT 1 M.S – The ident will start with the camera being static focusing on nothing, as all that is being seen is a completely black screen. This shot will be held for a roughly about 2-3 seconds Shot 2 M.S – This next shot will have the camera also static but out of focus, but in addition to the black background, we will be able to see the the colour purple but as a result of the camera being out of focus we are not able to make out what exactly is purple and even what it is doing there.  Shot 3 C.U – For this shot the the camera is now fully in focus as we are now able to see the letter 'U' with legs walking up and down. Shot 4 C.U – At this point in time, the camera is not static anymore as the letters 'U', 'N', 'B', 'R' start bouncing around the black screen which each character individually trying to make the term 'urban net' Shot 5 M.S – the camera then zooms outwards as more letters are coming from a corner, but these letters are new letters and are being added onto the existing letters. While this is happening, beat editing will be used while roving and going from one letter to another.  Shot 6 W.S- At this point all the letters that make up the term 'urban net' are now bouncing around obviously in different colors to represent different people in which consist in our target audience. Shot 7 L.S/ – At this point in time, all of the characters in the term 'urban net' now come together to obviously form 'urban net' alongside with the website written down in a smaller font.

SFX At the start of the ident nothing will be heard in the background.  The background music will start to be heard but the dominant sound at this point in time, will be footsteps increasing in volume as the logo the purple silhouette is clearly walking towards to audience but yet we are still unable to figure out what it actually is  Once again, as this is happening footsteps will be heard with the background music getting progressively higher. At this point in time in the sequence, the background music will be most dominant but now instead of footsteps, each character is now a bit more bouncy so that would be the sound effect in motion. At this point in time in the sequence, the background music will be most dominant but now instead of footsteps, each character is now a bit more bouncy so that would be the sound effect in motion. The music continues, however with the use of automation it then gets louder as we are now reaching a pivotal point of the ident  While all of this is going on, the music remains consistent.

Resources List For Ident

All the pictures, are the things in which are going to be needed to properly execute the Ident.