Script For Ident

Video  (Explain in detail to the actors direction, what they do, where and how. Also explain the lighting, locations, time of day, where, when and any props. Include shot types in how you want this photographed)

Audio  (explain the sound effects, music or dialogue and when they are used in relation to the shots)

SHOT 1 M.S – The ident will start with the camera being static focusing on nothing, as all that is being seen is a completely black screen. This shot will be held for a roughly about 2-3 seconds Shot 2 M.S – This next shot will have the camera also static but out of focus, but in addition to the black background, we will be able to see the the colour purple but as a result of the camera being out of focus we are not able to make out what exactly is purple and even what it is doing there.  Shot 3 C.U – For this shot the the camera is now fully in focus as we are now able to see the letter 'U' with legs walking up and down. Shot 4 C.U – At this point in time, the camera is not static anymore as the letters 'U', 'N', 'B', 'R' start bouncing around the black screen which each character individually trying to make the term 'urban net' Shot 5 M.S – the camera then zooms outwards as more letters are coming from a corner, but these letters are new letters and are being added onto the existing letters. While this is happening, beat editing will be used while roving and going from one letter to another.  Shot 6 W.S- At this point all the letters that make up the term 'urban net' are now bouncing around obviously in different colors to represent different people in which consist in our target audience. Shot 7 L.S/ – At this point in time, all of the characters in the term 'urban net' now come together to obviously form 'urban net' alongside with the website written down in a smaller font.

SFX At the start of the ident nothing will be heard in the background.  The background music will start to be heard but the dominant sound at this point in time, will be footsteps increasing in volume as the logo the purple silhouette is clearly walking towards to audience but yet we are still unable to figure out what it actually is  Once again, as this is happening footsteps will be heard with the background music getting progressively higher. At this point in time in the sequence, the background music will be most dominant but now instead of footsteps, each character is now a bit more bouncy so that would be the sound effect in motion. At this point in time in the sequence, the background music will be most dominant but now instead of footsteps, each character is now a bit more bouncy so that would be the sound effect in motion. The music continues, however with the use of automation it then gets louder as we are now reaching a pivotal point of the ident  While all of this is going on, the music remains consistent.