MERIT Task 4c: Present your idea to your target audience in a Focus Group and collect responses

Is it clear what has been adapted or developed from the existing products?	The participants of my focus group felt that i was clear in delivering my idea and they also understood where i was coming from and one person even said that they were able to actually visualise the idea and see it form.
Does the product appeal to you and why?	The idea in which was presented to the focus group appealed to them and this was because it was strategically explained to them and aspects in which i know they would have been not to sure as to how it would have been executed. I then elaborated the point and how it was going to go down.
Which ideas do you think are effective in creating the right image for the channel/artist?	Well firstly , i had two ideas and after explaining what the first idea was, everyone felt and including myself then saw how unpractical the idea was in regards to what we wanted to achieve using stock motion, Therefore my  focus group said they the found my second idea better which was creating the word 'Urban Net' in a very creative and fun way which appealed to them the most. They also felt that the idea was more appropriate to the sort of channel and target audience.
What ideas do you think I should include or change in my final idea?	The focus group did not feel that anything else needed to be changed as there was already an initial idea in which needed to be changed into this current one that we are talking about. They were only just talking about my use of plasticine and how much plasticine would be needed in order to execute this Ident properly.
Are there any products that you recommend I looked at?	My focus group recommended me to look at MTV idents and to focus on the colors and the theme.

DISTINCTION 4d) How large is the audience based on YouTube Hits, Downloads or Viewing figures

How big is the audience?	My target audience are not really that big as they are aged between 6-25 and I will be keeping it local. This decision only came around after my focus group suggested so
How popular are these products with audience?	E4 idents are very popular with 16-25 year old as they watch a lot of there shows per-day.

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	My target is  to find out the age, gender and ethnicity the audience think is appropriate  for my target audience.	My intended outcome for the focus group is for them to understand my idea and also for them to agree with the age, gender and ethnicity that the audience has chosen.	The purpose of the survey monkey is so that i can get some feedback as to what people like and what side they lean more to which will enable me to use that feedback into my own ident.
	Preferences & expectations	My aim is that the target audience will be able to give their preferences and expectations in regards to to my idea. Which will then obviously enlighten me as to what to put in in the Ident.	My aim is that hopefully  the focus group will have a preference for the and idea, also that they will also give me their expectations so I will take it into consideration and implement these things.	My aim or the survey monkey is for them to answer the survey so I will know their preferences and their expectations.
	Music Subculture	I intended on finding out what music and subcultures believes that they can relate to my channel and music that actually gives viewers an idea of what the channel is all about.	My aim is for the music and subculture to be  relatable to my focus group which will make  them feel as though they were accepted by the community.	My aim of using survey Monkey is to get their opinion on what kind of sounds they  listen to.

Task 5b) Summary - what did you find out from your research into TARGET AUDIENCE	Use the following words in your response	What were the findings from your TARGET audience research	What were the findings from your FOCUS GROUP	What were the findings from your SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity	As a result of those who participated in my focus group are those around the age of  16-25. The split between males and females was quite fair which means then therefore means that i would  have to make my ident around something that  appeals to both male and females who are the target audience.	Those who have been identified to be the target audience seem to like things that have a  creative twist.	From my survey monkey, i found out that 100% of people chose age 16-25.
	Preferences & expectations	The three examples in which was put on my blog which was shown during the focus group, it then became adamant that they expected to see fast pace editing, music, colours and a logo in my ident.	i found out that my focus group also liked the three examples that i showed them and they liked the concept of my idea expected me to watch more idents such as MTV idents for ideas about the theme and colours.	From the survey monkey, my target audience liked the three Ident concepts and they feel that if i can put some of those things which they liked into my own idea then the same way they liked the other dents they they will like mine also.
	Music Subculture	i found out that my target audience were a bit broad and different demographics in the target audience liked different things so therefore when making this ident i would have to come from a neutral point of view when adding music to this ident in order to try and please the majority.	i found out that my focus group thought Hip-hop was a good choice as urban net TV.	i found out that 50% of my survey monkey audience wanted me to use hip-hop and and 50% liked a different range of things.

Task 5c) Conclusion - how does this information develop your idea?	Cover each of  the following aspects in your response:	Your annotation – how does this affect the development of your idea? What do you need to consider in your idea to make it effective?
	TARGET - Age, Gender, Ethnicity	Targeting people between the age range of 16-25 is very crucial and also targeting black males/females. this is what my audience expect to see in my ident.
	Preferences & expectations	The target audience were very receptive to the E4 colours and style i need to consider adapting the e4 colours and style as these were what the audience liked and are expecting to see in my ident, this will enable my ident to make appeal to more people and be effective.
	Music Subculture	i need to try my best to come from a neutral stand point even though a number of people from my survey monkey preffered hip-hop, the ident cannot be simply hip-hop based.