1. Is the idea appropriate for the campaign? The members of my focus group felt that the idea was appropiate for the campaign as they felt that non of my ideas were unsuitable for the campaign. 2. Does it appeal to you as the intended audience The member who answered this question felt that it appealed to him as he is a part of the intended audience, he felt that it was a good idea. 3. Is it clear what the message is? The message is clear in terms of what the random acts of kindness charity stand for and represent 4. Is it memorable and interesting? Members of the focus group felt that it was memorable and interesting as there is a part to my idea where there are teens who are seen to be quite intimidating kind of makes it memorable and interesting as there is an element of surprise and of the unknown 5. Would it make you like/post/retweet it? Members of the focus feel that it is something that they would retweet on twitter and want their other friends to see. 6. Is it effective in making you want to take take part? Yes, it is effective in making members want to take part as it is something that they would enjoy doing as well as helping others and also showing an act of kindness 7. Is this advert able to pass ASA rules? After, explaining to the focus group as to what the asa is and what it stands for, they felt that all these things would be approved by the asa, although things put on the internet cannot really be regulated by the ASA 8. Improvements They felt that in terms of improvements, that i should re-think about logistics in terms of the location of one of my ideas as all people may not be easily accesible to an airport but a bus stop will be bore acessible.