My first idea, for the random acts of kindness campaign, was
basically a group of teenagers going to the airport whether it be London city airport,
Heathrow or Gatwick or be at a bus stop and look quite intimidating in a way
which would almost make the person not want to get off the bus but when the
person actually gets off the bus, all these teenagers take off their hoods
either lend a hand to a lady that is trying to get off the bus or help lift a
buggy or help an elderly lady get her shopping off the bus etc. this idea is to
be portrayed by a number of different people to emphasise the fact that anyone
can be a part of this exercise.
LOGISTICS- Idea 1 Even if going to the
airport may be a bit of an inconvenience to do the same thing but eventually
help people to carry their luggage then I’m sure that most people have a bus
stop near-by which makes this initiative more accessible and more convenient and
because of the intimidating look or persona that will be portrayed is a thing
where this advert will then have a better chance of being viral as there is an
element of the unknown which then provides a sense of conversation and drama.
Prior to the day of the recording as the man in charge of
the production I would have picked the best day to record in terms of weather
and how busy my location might be. As I am also planning on using some footage
that has not been recorded by me I would have had to prepare the footage that I
would have wanted to use and made sure that it is copyright free.
Idea 2
My second idea was straighter
forward than the first one but this idea for the Random act Of Kindness charity
was simply a thing of if you know someone on your street, maybe a neighbour, an
elderly couple, a disabled person who maybe lives by his/herself. My idea was
to simply, knock on that persons house and simply offer to maybe make the
person a cup of tea and just have a nice conversation and ask how the person is
doing and you know just get to know there person a bit more and even in just
one conversation, people are able to tell based on peoples vibes that they are
actually being genuine. So I think that my second idea is also a good idea
because it's something that is quite easy to do but also quite eye-catching and
also has the potential of being viral and to make others go and do the same
thing in the future as it is something that is actually quite convenient to do.
REASON FOR USING IDEA 1.
My reason for using my idea 1 is because I felt that my idea
1 was more effective in terms of portraying the random act of kindness and the
focus group that was held even encouraged that after making amendments to my
idea 1 that it would be a good and effective idea in terms of making the target
audience want to pass it on.
Costing- Idea 1
There are a number of things in which some of the my actors
already have such as pillows for a pregnant lady but things such as a walking
stick to portray an old lady will need to bought but things such as cost of
travel is already taken off as teenagers are entitled to free travel, but
actors that have to take a train to get to the chosen location, the cost of
their travel is all added to the total price which is about £10
PURPOSE- Idea 1
The random acts of kindness charity's mission is to conquer
the world with one random act of kindness at a time. They are here to inspire
acts of kindness around the world both big and small to change lives for the
better, having the objective of the random acts of kindness charity in mind the
purpose of this video is to make people in the target audience want to pass it
on.
Target Audience
The intended audience for this campaign are 16-25 year old
people who either go to college, university or may even be working.
Platform- Idea 1
The platforms that this production would go on are things
that the target audience are interested in such as: Facebook, twitter, YouTube
and even channels in which have a high amount of subscribers which contain our
target audience. For example for members of the intended audience who may be in
university, the video would go on their university website and if going on
their website re-assures me as the director that my video is appropriate.
For 2A.M1: you have communicated more than 2 ideas using a focus group, peer discussion and a written outline of ideas and annotations on the requirements on the brief to formulate ideas. These have been used clearly and effectively to achieve their purpose in formulating, and selecting the idea and is effective in achieving its purpose.
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