Tuesday, 12 January 2016

A.1, A.2 Understanding the requirements of the brief, A.3 Generating ideas, A.4 Planning issues Task 5: For the Random Acts Of Kindness campaign, i have had to come up with two different ideas in which would contribute to the Random Acts Of Kindness charity and after watching examples of random acts of kindness i came up with two ideas which could be executed by 16-25 year olds. After coming with these ideas, a focus group was then held so that other people could hear my idea and be able to get feedback from other people other than the client. I found this exercise quite helpful as i was given constructive criticism but also praise and positive feedback from what i had single handedly come up with so far but also being referred back to the brief, which i was given which is specific as to what i have to do meet certain criteria. During the process of this focus group there were about 8-10 specific questions in which i asked such as if they think that the idea is something in which the ASA will approve of, but before even embarking on that question, i explained to them as to what the ASA was because i cannot just expect them to know what the ASA is or to also know what the Random Act Of Kindness initiative is which is something i had to explain before in explaining to them what my ideas were.

1 comment:

  1. You have misunderstood - this is just a series of notes on what the brief and client require for the campaign to be a success - ie key messages etc,

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