Section1: Investigate the conventions of Charity Viral Video ad Campaigns, looking at a previous example (above) on Youtube and evaluating it's success (views, comments etc)

Comments from the video: They're so niceeee"  "This would have been better without the irritating music" 

The target audience for this viral video advert are young people aged from 15-16.

Viral adverts are consumed on tv programmes at times but mostly on the the internet via social networks using smartphones, laptops, ipads etc.

This specific video managed to get 52,351 views and in my opinion that doesnt really make it popular as aftrer doing research there have been other videos which have had the same purpose in which have acquired a more significant amount of views and in even a shorter amount of time which acquired 4,104,312 in the space of two years and this product is accesible for viewers on live streaming television, tablets youtube etc.

The advert didn't really go viral as there weren't really any of the six viral elements, it was a bit intriguing for a random for the character to walk up to strangers in public but it was not really something that was so significant to make it go viral.

20 Random act of Kindness – A young female who decided to celebrate her birthday differently. This is most likely would appeal to teens as it has a young attractive individual also, it sends a message that in life when it comes to special occasions it’s not all about receiving it’s also about giving to receive better gifts in life in return.

Examples of random acts of kindness that would appeal or be suitable to a certain audience.